Master the Art of Social Media with AI Resources and Become an Influencer
Summary: This workshop ensures a structured and dynamic approach, combining theory and practice to maintain the interest and active participation of neurodivergent young adults.
Language: Spanish & English
Location: Houston, Texas & Miami, Florida
COMING: 2025
How This Course Will Transform Your Future: This workshop ensures a structured and dynamic approach, combining theory and practice to maintain the interest and active participation of neurodivergent young adults. By participating in these training courses, neurodivergent young adults will gain valuable skills and knowledge, opening brighter futures and increased opportunities in both their personal and professional lives.
“Each like, each share, and each comment is proof of the impact of your ideas in the world.”
“Effectively managing social media requires understanding its algorithms, knowing your audience, and adapting your message to serve not only as entertainment but also as a solution to their needs.”
“Using analytics tools can help you optimize your posts and increase your engagement.”
Join us to learn more about mastering the art of social media and becoming the opinion leader you aspire to be.
What it means to be an influencer:
Being an influencer means having the ability to influence others’ purchasing decisions, opinions, or behaviors through your presence and activity on social media or other digital platforms. Influencers typically have a significant number of followers and are known for being opinion leaders in specific niches such as fashion, technology, travel, beauty, and personal help, among others.
Instructor: Juan Jose Perlasca
LinkedIn Profile: [Instructor’s LinkedIn Profile]
Workshop Objectives:
- Foster creativity and self-expression through digital content production.
- Provide tools and techniques to improve social media skills.
- Create an inclusive and supportive environment for all participants.
Duration: 6 hours (including breaks)
Required Materials:
- Notebooks and pens
- Laptops or tablets (optional)
- Projector and screen (for presentations)
- Visual materials (for the digital content part)
Workshop Program:
9:00 – 9:30 AM: Welcome and Introduction
- Activity: Introduction of the facilitator and participants.
- Content: Explanation of the workshop’s purpose and the day’s agenda.
- Activity: Video clips with examples of creative digital content by other young people.
- Exercise: Examples of logistics and analysis of major influencer campaigns on social media.
9:30 – 10:30 AM: Introduction to Digital Content Production
- Topic: Why is digital content production important today?
- Activity: Group discussion/digital search for examples of different forms of digital content (advertising, memes, stories, videos, etc.).
- Exercise: Write a brief paragraph describing an image/photograph presented to each team member. Does any of these images bring a memory or a happy recollection?
10:30 – 10:45 AM: Break
10:45 – 12:00 PM: Social Media Techniques and Strategies
- Topic: Techniques to stimulate creativity on social media (creating new mental images, how to stimulate curiosity, creating new thought patterns, mind maps, brainstorming, etc.). How to use artificial intelligence tools to create text and images for social media.
- Activity: Create a mind map on a topic chosen by each subgroup.
- Exercise: Write a two-paragraph story using that mind map as a guide.
12:00 – 1:00 PM: Lunch
- Keynote Speaker: 20-minute talk during lunch.
1:00 – 2:30 PM: Visual Content and Social Media
- Topic: Using images and objects as inspiration for digital content. Analysis of creative videos on various topics.
- Activity: Selection of an image or object seen in the video and written development of a new version of the same video.
- Exercise: Write a line about the video seen. Each participant exchanges paper with a neighbor to complete another parallel thought on the same digital content.
2:30 – 2:45 PM: Break
2:45 – 3:45 PM: Audience Development and Engagement
- Topic: How to create a loyal audience and maintain engagement.
- Activity: Examples of attractive content and techniques to increase interaction.
- Exercise: Create a character (real or fictional) and write a brief scene in which they interact with followers on a social media platform.
3:45 – 4:45 PM: Sharing and Feedback
- Activity: Participants will share their work with the group.
- Dynamic: Constructive and positive comments from peers and the facilitator.
4:45 – 5:00 PM: Closing and Evaluation
- Activity: Reflection and highlight the best moments of the day and the most notable discussions and learnings.
- Exercise: Who do you admire as a digital content creator? Why?
- Dynamic: Thanks and farewell.
Special Considerations:
- Adaptations: Provide necessary adaptations and supports according to participants’ specific needs (e.g., additional breaks, use of assisted technology, etc.).
- Inclusive Environment: Foster a respectful and accepting environment where all participants feel comfortable expressing themselves freely.
- Additional Resources: Availability of additional materials (e.g., reference books, examples of digital content, etc.) to inspire and support participants.